"What you choose also chooses you."
~ Kamand Kojouri ~
It facilitates choosing greatly to choose between 2 things- this or that- rather than be given multiple options, or something open-ended. "Whatever you want," is very difficult to respond to. Often we don't know what we want until we have two things side by side and we can compare and determine a preference. So, when trying to determine what others want, let's break it down for them, and make it as simple as possible, and do the same for ourselves.
I simplify the choosing process by limiting the choices.