"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
~ George Will ~
Surveys seem to be the new thing in marketing, and yet, I'm skeptical. Do companies really care how we respond, or are they just looking to entrap us into future advertising categories with whatever preferences we state? It feels invasive, not every time, but many times, to want our feedback, and almost every organization we interact with these days follows up with these annoying "How did we do?" questions. And if we ignore them, they ask again, and again, almost demandingly, as if we somehow owe them our time. But we don't. That's something that must be earned through trust.
I am cautious around over-eager and invasive surveys.