All of us are longing for recognition and appreciation, whether we admit it or not. We want to be considered and consulted. We want to be loved! And sometimes, out of fear, we go about grabbing for these things any way we can- by tooting our own horns, being manipulative, inducing guilt, or whatever our tactic may be.
But in order to genuinely receive the appreciation we seek, we have to give it to others. We have to love and appreciate them, and recognize their feelings and gifts. If we do this, and do it regularly and without agenda, then the same kind of love and appreciation will always and inevitably find it way back around to us.
What goes around comes around. If I want to feel loved and considered, I need to be loving and considerate.